We are thrilled to launch our annual festive campaign in collaboration with Adelaide-based artist, Jade Akamarre. Our SILK Loves Giving campaign will run for 6 weeks from 15 November to 31 December 2022 and showcases artwork created specifically for the SILK brand.
Each year SILK supports a charity organisation and this year we chose to align our Christmas Gift Card campaign with the Stars foundation. Stars Foundation supports Indigenous girls and women to remain in school, complete year 12 and move into work or further study.
The opportunity came to us through a discussion with Jade, a long-time SILK client, successful businesswoman and Director of Pwerle Gallery. She comes from a long line of renowned artists, namely Barbara Weir and Minnie Pwerle, her Grandmother and Great Grandmother respectively. As a regular SILK client, Jade was the perfect partner and was very supportive of our initiative to donate $1 for every gift card sold in this period to Stars Foundation. Jade has great reverence and respect for her family’s artistic legacy and cultural stories. We discussed the SILK brand and the charity initiative, and she could see we wanted to help others and demonstrate that SILK is considerate, modern, and Australian. As the majority of our workforce and clientele are female, we are so excited to support women in this initiative.
Jade took the time to document the creation of the artwork, carefully mixing colours to mirror the SILK brand. The artwork represents “Dreaming in my Grandmother’s Country” and consists of loosely executed dots painted in linear patterns that resemble a carefully designed aerial view of her country ‘Atnwengerrp’ a small community 270 kms North East of Alice Springs within the region of Utopia. She has spent the last seven years representing her family’s artwork and supporting her community and has now taken the time to become an artist herself.
“It is a privilege and honour to put all I have learnt from my elders onto canvas. On each trip I make to the country, my heart feels full.
When I close my eyes, I see Atnwengerrp from an aerial view. I see all the nourishing bush tucker, the song lines, the sacred sites and the deep red tones that change colours at all different times of the day.
I project that into every piece I produce. Each piece is a deep connection to the country and pays tribute to all our family members who walked that land before us and paved the way,” Jade said.
Get your Christmas shopping done by purchasing your gift card online or your local clinic today!