With nearly 25 years of experience across nursing and medical sales, Zoya Wong’s career journey has been anything but ordinary. It began in the cardiothoracic surgical ward at Westmead Hospital in Sydney before leading her into pharmaceutical sales, and eventually into the world of aesthetics, where she found her true passion.
At SILK Laser Clinics, we believe great outcomes are built on expertise, personalised support and strong partnerships. For clinic owners like Zoya Wong, having access to experienced guidance and ongoing support has helped create a business that delivers exceptional client care while supporting long-term growth.
For some people, skincare and aesthetics is a career. For others, it’s a passion that keeps pulling them back, no matter where life takes them. For Zoya Wong, it’s been a little bit of both.
Like many healthcare professionals juggling shift work and family life, Zoya found herself constantly trying to balance competing priorities, and often feeling stretched in every direction. “It was just emotionally draining – shift work just didn’t work well with a young family. I felt lost after trying to conceive for seven years and so once I had my boys, I realised I had to change my work and lifestyle.”
It’s a story many working parents can relate to. Juggling career ambitions with family life isn’t always straightforward, and sometimes success starts with giving yourself permission to change direction.
Wong left and ended up working part time for reputable clinics in Sydney for several years before beginning contract work at a laser clinic in 2011. Then came an opportunity she couldn’t ignore: the chance to purchase the Bondi Junction clinic. Taking that leap wasn’t without its challenges, but it would become one of the most significant decisions of her career. This decision led to her business growing into one of the largest laser clinics in the country over the next few years.
What started as a leap of faith quickly became a lesson in backing herself. Sometimes the scariest opportunities end up being the most rewarding.
However, after losing her sister to breast cancer and facing many of her own health problems, she decided to sell her share of the business. “I also stopped working for 18 months,” she recalled.
Even during her time away from the industry, something interesting kept happening: clients continued reaching out. One enquiry became another, and before long, it became clear that her passion for helping people feel confident in their skin hadn’t gone anywhere. And, with time and each client request, her passion was reignited, leading her to contact Laser Lounge (LL) to inquire about becoming a franchisee. Later in 2019, SILK took over LL and the business grew exponentially.
It’s funny how the things we’re truly passionate about have a way of finding us again. For Zoya, those client calls were more than requests for appointments. They were reminders of the work she genuinely loved.
Looking back, Zoya describes the transition to SILK as refreshingly smooth. “The transition was very easy and effortless,” Wong explained, “SILK was very professional and organised. During COVID-19, I was very impressed with the support and guidance they offered me.” Describing the stresses of running a business especially amid a global pandemic, SILK’s presence helped. “I felt a lot less stressed knowing that I had a huge company behind me guiding me through all the challenges.”
At SILK, support goes beyond systems and processes. It’s about creating confidence through collaboration, experienced guidance and transparent communication, so clinic owners can feel informed and supported in every business decision.
This reflects one of SILK’s core commitments: providing franchise partners with expert guidance, practical support and trusted advice during every stage of their business journey.
Having expert support behind the scenes meant she could spend less time worrying about the unknowns and more time focusing on her team and clients.
Like any growing business, success didn’t happen overnight. It came from dedication, consistency and building strong client relationships one appointment at a time.
Fast forward to today, and the business looks very different. What started with one Aesthetic Nurse and two dermal therapists has grown into a thriving team of three Aesthetic Registered Nurses and four dermal therapists. Citing COVID-19, Wong explained that it has helped bolster her business and the industry overall. “We are currently looking at a bigger place. The cosmetic aesthetics business has been very busy, and we are finding it difficult to keep up.”
Strong businesses are built on strong relationships.
SILK’s approach combines industry expertise with personalised support, helping clinic owners grow at a pace that aligns with their goals, team and local community.
Ask Zoya what she’s most proud of and the answer isn’t just business growth. It’s creating a career that allows her to show up for the people who matter most while continuing to build something she’s passionate about.
Building her own business was daunting at first, but it also gave Zoya something she’d been searching for: balance. Like many parents, she wanted a career she loved without missing the moments that mattered most. “As a mum, you always feel guilty. [Now], they don’t need me as much, but they still need advice,” she explains.
For many SILK clinic owners, success isn’t only measured by business growth. It’s also about creating a career that supports personal goals, family priorities and long-term wellbeing.
Expert guidance. Genuine support. Long-term partnership.
These values continue to shape the SILK experience for both clients and clinic owners, helping create environments where people feel supported, informed and empowered to achieve their goals.
“I’m excited that I can provide both that and financial support to them.” Looking into the future, Wong expressed her excitement, explaining. Today, that same passion continues to drive both her business and her future plans. And if there’s one thing that’s clear, it’s that Zoya is just getting started. “I’m passionate about what I do – cosmetic aesthetics is my passion, I’m good at it, I have loyal clients and we want to expand … My family is quickly growing up and now, I have more time to myself and to focus on my business.”
And that’s perhaps the best part of the story. What began as a search for better balance evolved into a thriving business built around helping people feel confident while creating a lifestyle that genuinely works for her and her family.
At SILK Laser Clinics, stories like Zoya’s are a reminder that behind every clinic is a team of passionate professionals who genuinely care about supporting clients and helping them feel comfortable, confident and looked after. Whether you’re a clinic owner, a technician or a client beginning your own skin journey, the goal remains the same: personalised care, expert guidance and support every step of the way.
Today, Zoya Wong’s story highlights what’s possible when experience, passion and the right support come together. At SILK Laser Clinics, we’re committed to providing professional guidance, personalised support and trusted partnerships that help both clinic owners and clients move forward with confidence.
