The recently opened Charlestown clinic in Newcastle, New South Wales, operates under a joint venture ownership model with Aesthetic Registered Nurse, Anna Crossingham, as SILK’s joint venture partner.
Anna has a strong existing client base in her market and, as a result, the new clinic is expected to ramp up sales quickly and generate positive cash flow in its first year of operation.
Formerly a Registered Nurse at John Hunter Hospital before shifting her career towards Cosmetic Aesthetics six years ago, Anna got her business off to a flying start, beating SILK records for a first-day’s revenue.
“I wanted to establish a clinic where my team and I could grow. I chose SILK because of the culture – the staff were very welcoming and supportive,” said Anna. “It’s a region that is growing so quickly and with it, demand for more services like Cosmetic Aesthetics.”
The new Charlestown clinic will continue SILK’s commitment to personalised care, with every client journey beginning with an understanding of individual goals, concerns and treatment preferences. Supported by a welcoming team, clients can expect professional guidance, transparent pricing and ongoing support, helping them feel informed and confident throughout their experience.
SILK CEO and co-founder, Martin Perelman, said “We are fortunate to have Anna, an experienced Aesthetic Nurse with a strong existing client base, on board to lead our newest clinic, and I am confident that she will be successful in her new venture.
“The joint venture ownership model offers the Aesthetic Nurses an attractive entry into business ownership while allowing us to attract key talent to SILK and deliver strong clinic performance from day-one,” says Martin.
For clients, this means access to experienced practitioners who take the time to understand their goals and recommend suitable treatment pathways based on their individual needs. The clinic’s focus on personalised care, transparent communication and supportive guidance reflects SILK’s commitment to delivering high-quality care at every stage of the client journey.
The SILK business listed on the ASX mid-December 2020. Prior to listing, Martin explained the expansion plan for the burgeoning business. “SILK’s growth model is primarily focused on organic growth through growth in existing clinics and a network clinic rollout plan. This will allow SILK to expand its geographic footprint while maintaining a consistent offering and quality of client experience.
As the Charlestown clinic welcomes new and existing clients, the focus remains on creating a supportive and personalised experience. From initial consultation through to ongoing care, the team works alongside clients to develop treatment pathways tailored to their individual goals, with transparent pricing and clear guidance every step of the way.
Excerpt from an article that appeared in Inside Franchise Business
Disclaimer: This article is for educational and informational purposes only and does not constitute medical advice. Please consult your clinician or a qualified health practitioner before commencing any treatment. Treatment suitability will be assessed during consultation. Individual results vary, and all medical and cosmetic procedures carry potential risks.
