The recently opened Charlestown clinic in Newcastle, New South Wales, marks an exciting new chapter for Aesthetic Registered Nurse Anna Crossingham, who has joined SILK as a joint venture partner.
Opening a new clinic is a little bit like launching your dream and your to-do list at the same time. For Anna Crossingham, it was the exciting next chapter in a career built around helping people feel confident, supported and cared for.
Anna already has a strong and loyal client base in the region, making the clinic well placed for a strong start. Many of her clients have followed her journey over the years, a reflection of the trust and relationships she has built throughout her career.
Before moving into cosmetic aesthetics six years ago, Anna worked as a Registered Nurse at John Hunter Hospital. Her transition into the industry proved to be a natural fit and the response to the new clinic couldn’t have been stronger, with a record-breaking first day of revenue for SILK.
Expert guidance. Genuine support. Long-term partnership.
At SILK Laser Clinics, we believe success is built on strong relationships, personalised support and giving clinic partners the tools they need to grow with confidence.
Not a bad way to start. While first-day records are certainly worth celebrating, for Anna the real reward is creating a space where both clients and team members can thrive.
That loyalty didn’t happen overnight. It’s the result of years spent building trust, listening to clients and creating genuine relationships, one appointment at a time.
For Anna, the opportunity was about more than opening a clinic. It was about creating a space where her team could grow and clients could feel supported every step of the way.
“I wanted to establish a clinic where my team and I could grow. I chose SILK because of the culture – the staff were very welcoming and supportive,” said Anna. “It’s a region that is growing so quickly and with it, demand for more services like Cosmetic Aesthetics.”
For Anna, it wasn’t just about opening a clinic. It was about finding a business community that shared her values around support, growth and putting people first.
The new Charlestown clinic will continue SILK’s commitment to personalised care, with every client journey beginning with an understanding of individual goals, concerns and treatment preferences. Supported by a welcoming team, clients can expect professional guidance, transparent pricing and ongoing support, helping them feel informed and confident throughout their experience.
Behind every successful clinic opening is a team working together to make it happen. That’s one of the reasons SILK’s joint venture model continues to attract experienced professionals looking to grow their careers while receiving ongoing support and guidance.
SILK CEO and co-founder Martin Perelman says Anna’s experience, leadership and strong client relationships made her a natural fit for the growing SILK network. “We are fortunate to have Anna, an experienced Aesthetic Nurse with a strong existing client base, on board to lead our newest clinic, and I am confident that she will be successful in her new venture.
At SILK, growth is supported by collaboration, expert guidance and a shared commitment to delivering exceptional client experiences.
For many experienced clinicians, business ownership can feel like a big step. SILK’s joint venture model helps make that transition more accessible, providing support while allowing clinic owners to focus on delivering exceptional client care.
“The joint venture ownership model offers the Aesthetic Nurses an attractive entry into business ownership while allowing us to attract key talent to SILK and deliver strong clinic performance from day-one,” says Martin.
It’s a model designed to help talented clinicians step into business ownership with confidence, while still having an experienced team behind them every step of the way.
For clients, this means access to experienced practitioners who take the time to understand their goals and recommend suitable treatment pathways based on their individual needs. The clinic’s focus on personalised care, transparent communication and supportive guidance reflects SILK’s commitment to delivering high-quality care at every stage of the client journey.
Stories like Anna’s are a reminder that growth isn’t only measured by clinic numbers. It’s also measured by the passionate people behind those clinics and the communities they serve every day.
Leading technology. Personalised support. A consistent client experience.
These principles continue to guide SILK’s growth as the network expands across Australia.
The SILK business listed on the ASX mid-December 2020. Prior to listing, Martin explained the expansion plan for the burgeoning business. “SILK’s growth model is primarily focused on organic growth through growth in existing clinics and a network clinic rollout plan. This will allow SILK to expand its geographic footprint while maintaining a consistent offering and quality of client experience.
As the Charlestown clinic welcomes new and existing clients, the focus remains on creating a supportive and personalised experience. From initial consultation through to ongoing care, the team works alongside clients to develop treatment pathways tailored to their individual goals, with transparent pricing and clear guidance every step of the way.
As SILK continues to grow across Australia, our focus remains the same: supporting passionate professionals, delivering exceptional client experiences and helping more people feel confident in their skin. For Anna, this new clinic is just the beginning of what’s shaping up to be an exciting journey.
Your goals. Our expertise. Support every step of the way.
Whether supporting clinic owners, practitioners or clients, SILK combines professional expertise, personalised guidance and a commitment to helping people move forward with confidence
Excerpt from an article that appeared in Inside Franchise Business
Disclaimer: This article is for educational and informational purposes only and does not constitute medical advice. Please consult your clinician or a qualified health practitioner before commencing any treatment. Treatment suitability will be assessed during consultation. Individual results vary, and all medical and cosmetic procedures carry potential risks.
